Models in Australia

by Matt on October 7, 2011

It has been a bumper show season for Australian models, there were a whopping 38 Aussies walking over fashion month, many of them opening, closing (not to mention stealing) shows.

The story of the Australian invasion of international catwalks has been brewing for months and this season it hit boiling point. The best coverage of the Aus model explosion is on Frockwriter where Patty Huntington’s diligently updated Australian model runway tally has become the ultimate go-to for model-twitchers. If you’re curious, its a must read.

For those less versed in the art of mannequining (as opposed to modelising, which is something different again), here’s a handy cheat sheet to some key types of models we saw on the runways this season.

The superstars:

Abbey Lee Kershaw, Catherine McNeil, Miranda Kerr

These girls are household names, and while they don’t walk as many of the shows as some of the less established models, the ones they do walk are always blue chip, and you can bet their rate of compensation has an extra 0 on the end. This season, Abbey Lee Kershaw walked in 30 shows across London, Milan and Paris. In London she was the biggest star of the lot, opening Tom Ford and Pringle of Scotland, while in Paris she closed Mugler, Yves Saint Laurent and Balmain.
After a year off the runway, Catherine McNeil was back in fine form, closing Jean Paul Gaultier in Paris, and walking for avant-gardians like Gareth Pugh, Rick Owens and Haider Ackermann.
Meanwhile, Miranda Kerr, who is no stranger to the Paris runways, having walked exclusively for Balenciaga for several seasons, finished up her monogamous trotting and instead went poly for big names like Chanel, Lanvin, Stella McCartney, Dior and Victor & Rolf.

The runway workhorses:

Julia Nobis, Ajak Deng, Ruby Jean Wilson

The reining queen of the every-show ever this season is Julia Nobis, who is miraculously still standing after an insane 72 shows, which by many’s reckoning makes her the busiest model of any nationality on the catwalks. The runway workhorses have been around for at least three seasons and are still going strong, booking scores of shows in every city. This season Ruby Jean Wilson did particularly well, upping her show count to 27 after exclusive outings in Paris and New York in her SS11 debut, and a New York-only stint at the winter showings kept her tally down in previous seasons. Ajak Deng is also going strong, this season she walked in 15 shows in New York, London and Paris, opening the hot-ticket Mary Katrantzou presentation in London.

The newbies:

Rose Smith, Codie Young, Caitlin Lomax, Melissa ‘MJ’ Johannsen, Amanda Ware, Chrystal Copland

An article about some of the models making it big in modelling and fashion shows in and from australia


Though they only set foot on the international runways for the first time this year, making their debuts either last season, this fashion month, or at the couture and cruise collections in-between, these up and comers are already clocking serious runway milage. Rose Smith, Codie Young and Dempsey Stewart in particular have made astonishing numbers of bookings, with Smith walking 40 shows on the back of Fendi and Chanel exclusives last year, Stewart walking 42 shows last season and 38 this time around, and Young landing a very respectable 35 shows at the Spring/Summer presentations. Caitlin Lomax is also having a stellar season, having already shot the Prada resort lookbook, she stepped out for both Prada and MiuMiu.

The personalities:

Bambi Northwood Blythe, Tallulah Morton, Andrej Pejic

There’s something a little unusual about the personalities; something that stands out. Although this means they often do not book as many shows as their comrades, when they do walk, they shine. Bambi Northwood-Blythe at 5′8 scored an it-billing this season by walking alongside Abbey Lee and an all star cast at Kanye West, while Tallulah came to town just for Jean Paul Gaultier. And then there’s Andrej, who although he only walked three shows this season (he opened two of them), was still one of the most in demand boys about town in Paris, with fans flocking to him for photos where ever he went.

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Alright today on Marketing Talent we have an interview with Shelby Babakioff – Shelby is a musician and a model, and she’s promoting herself online at her website, so go along and check it out because basically, what I like about shelby is not only is she hot, obviously – with tonnes of picture sets to check out and get ideas from, and also a big emotional sound in her voice, but she has a cool website for fans to check out.

Because shelby is a musican also and that comes through really strongly on her site, it brings a really distinct vibe to her site. If one of my clients was coming from a music angle, a bluesy, emotional angle, a rock and roll angle, with a product they woanted to push they would see this site and would probably say “We want her!”.

Of course they would, this is the importance of getting started with a website to promote yourself.

Doing free websites for models, actresses, musicians wanting to kick off is one of the main things we do at marketing talent. You work with us on your site, start picking up some traction and we know you’re ready for the next stage of using online promtion to develop your profile and use a strong brand to break in to a career as a model, actress, performer . . . whatever works for you.

So moving right along I put some questions to Shelby because there’s 2 things we’re doing here to help each other which is at the foundation of good online promotion – writing and publishing your blog regularly, and, because I’ve provided a link to Shelby’s site for her, that will help her get better rankings, found more on google, and more fans and interest in her website.

This is part of my job working with models, helping you to get articles, photos, links, videos out there so you have a brand you can work.

But enough about my job let’s talk to shelby about her experience in the industry!


So in some of your shots you’re like a ring girl and have done bikini contests, how do you feel about showing off your body for guys?

I get so extremely nervous! Showing that much skin for anyone is so nerve racking. I just love being on stage, putting on a show, entertaining. I love being uncomfortable…it gets me off. I believe though, that beauty comes in all shapes and all sizes..and that’s why I was intrigued in getting involved in modelling. I grew up around many people who had eating disorders and so on and so forth…I just want people to know that muscular girls like myself can make finals in bikini contests…be ring girls…etc. You don’t need to be stick thin, you need to be healthy and have charisma.

What’s your experience as a model, what were the challenges and what would say to a girl wanting to get into it?

I haven’t had too much experience being a model. From what I’ve learned though, my advice would be always stay true to your morals and your self. Sounds cheesy, but really. I refuse any nudity at this point in my career…and it’s always offered to you…for pay or no pay….but people want scandalous…and I just won’t give them that.

Your music sounds like it’s definitely more serious and thoughtful where does this fit with your image as being all hot and stuff?

Music and modelling are two totally different things for me. Music will always come first. Always. It comes from within…it’s a gift and a talent. I write about my personal experiences, and also make stuff up. A good songwriter doesn’t have to go through the shit to write about it, ya know? My music definitely is deep, sometimes dark, and very serious. If I didn’t know any better, I might think I was depressed (haha). I love composing horns, strings, and guitar licks. The lyrics and melody – the raw form of a song-and the performance, are how I truly express myself though. As for modelling, it’s honestly more for fun. Another form of expressing myself, embracing my charisma, and meeting wicked people. Music is my passion, modelling is a hobby. You never know who you might meet; after all, it’s pretty much the same industry;)

How do you think people respond to your music and the way you look? Do people want a “barbie with the blues”?

A Barbie? Why thank you. HA! I think? I can’t say I agree. I’m blonde and born that way…and I am truly one of the happiest people I know…But all the dark demons and hard times come out in my music. It’s to relieve myself and try help and console people through my music, which, ultimately allows me to be as happy as I am. I want my fans to be able to relate to me..and if I can be there for them and get someone through a really tough time just through voice, melody or lyric..then my job is done! I wouldn’t be surprised if people are hatin’ ‘cuz I am not their typical pop princess and they want me to be ‘cuz they think I fit that better. But I don’t care what they think..I’m more of a little edgy rocker than anything, and I’d rather fulfil my own life than fake my way to eventually never, no matter what, even come close, to EVER satisfying anyone else’s life ;) haha

WHo are you influenced by in your performing style and your creative influence?

As far as genres and styles go….my influences are Southern/Country Rock, Blues, R&B, Pop.

My performing style would be a mix of Christina Aguilera, Carrie Underwood and any edgy rockers. Think head banging with a bit of bootie. Dramatic. ANY 80’s: Roxette..Heart…(the whole pop belt)

Creative influences are definitely Eminem..all around..hands down. I am also in love with Jessie J, Whitney Houston, Beyonce, TLC, and Johnny Cash and June Carter.

Also, I played tons of Zeppelin, Deep Purple and Yes in college, and I found my performance style by jamming their tunes. Again, being hyper active on stage..head banging and booty shaking while jamming with a bunch of smelly dudes. It was fabulous.

I see you do some traditional covers, is that just for the money, how do you feel about that?

It’s never really about the money…

I have done, and still do, so many free gigs it’s quite sickening. It’s about connecting with your audience by doing what you love, and of course..trying to make a living eventually. Any chance I get to sing Cryin’,Undo It,or Highway Star…I’m there! It’s also important to do covers when you’re just starting out in the business, so people can relate. Guarantee you’ll get a bigger following mixing originals and covers to start.

What are your aims in music and performance? Are you out for stardom or are you going to keep doing it anyway?

I will always do what makes me happy..performing on stage. Whether I am dancing, singing, or working’ the cat walk..I was born to do it. It’s what gets me off. I feed off of people’s energies. I want to make a living doing my thing, so yes, I want to reach a point in my life where I don’t have to serve in a restaurant and play the poor waitress part anymore, and just have solid income from entertainment alone. Stardom would be an honour to achieve…but if I don’t top the charts, I will never stop living my dream through my music, even if it’s just a hobby or a side job.

Where did you grow up, what was that like?

I grew up in good ol’ Salmon Arm, BC. Such a small town girl…

It was incredible. Everyone is down to earth, and I could walk anywhere and smile at everyone and they would smile back. In the city, they look at you like you’re some kind of alien. “Why is this chick so happy all the time??….”

I loved convoying up the mountain for big bon fire parties and dancing on the hoods of trucks, mud boggin’ and camping…ah the good life!

Have you got a boyfriend?

Just recently. He’s a stand up guy!

Have you had any weird crazy or interesting experiences performing or modelling you could tell us?

Oh my gosh. I have a few train wrecks I could tell you about. Hmm…wardrobe malfunctions? Traumatic experiences due to illness?

Should I or shouldn’t I….

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Our Plans For Developing Auckland Models and Promo Girls

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EMAIL NICEYOUNGLADIES@GMAIL.COM IF YOU’RE INTERESTED IN OUR FREE TALENT MANAGEMENT SERVICES.
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Alternative to New Zealand’s Next Top Model Audition / Casting / Try Outs

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ARE YOU INTERESTED IN FREE TALENT / MODEL MANAGEMENT AND PERSONAL BRANDING SERVICES FOR MODELS, PROMO GIRLS, ACTRESSES, TALENT in NEW ZEALAND?
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WE WANT TO MAKE MODELS! PROMO GIRLS! IT GIRLS! STARS OF VIRAL CAMPAIGNS AND VIRAL YOUTUBE PERSONALITIES – THESE ARE THE GIRLS WE [...]

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INTERESTED IN WORKING AS A MODEL OR A PROMO GIRL? INTERESTED IN GETTING INVOLVED WITH ONLINE PROMOTIONS? THE TALENT MANAGEMENT SERVICES WE OFFER ARE STILL FREE SO GET IN TOUCH TO GET IN ON THE GROUND FLOOR OF OUR NEW AND GROWING AGENCY!
GET IN TOUCH: NICEYOUNGLADIES@GMAIL.COM
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matt@videopromoted.com / niceyoungladies@gmail.com
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