Steps For Models and Promo Girls Online

by Matt on May 18, 2012

I’m just extending on my ideas from an earlier post, I was trying to break down the steps between where I am at the moment, helping a few models looking for modelling work, promo girl jobs, models wanted, to the goal I’m aiming for a few years from now – a team of girls led by 5 prominent personalities and personal brands, who have a regular online show with a major sponsor, while also doing appearances and independent promotions.


Allow me to build out my fantasy because this is how I work, how I think, but visualising, and trying to picture pathways to get to that possibility.

Given that my models and promo girls would only probanly be working 2-3 days a week, they could easily have other opportunities going. But isn’t one girl going to totally breakthrough? Become an actress on shortland st., marry an all black, or do something big? Well one day one of my girls may outgrow me and I can live with that.

What if a TV channel came to me and said, we love your idea! What’s my idea? Well okay then. Maybe even like a Flight of the Concords except with 5 hot girls instead of 2 dawky guys but yes, I play the manager, ad every week the girls get themselves

It’s sort of reality, but it’s sort of scripted, and it’s also kind of gonzo, if you know what that means? It’s like a report like a presenter would do except it’s more about the crazy situation the presenter gets into while getting the story.

So you could divide it up between the girls so two girls did a report while the other girls told a story, what kind of story?

Well you could do one where the girls try to become weather girls. I think you could do an episode about the girls becoming web cam girls, but it has a kind of a feminist twist, it’s about 5 girls making money out of the fact they are considered beautiful but we’re also dealing with the personal and feminist issues that creates.

Reality? Meet the boyfriend of one of the girls, and the other 5 of us say what we think, then months later when the air is cleared, do the bit! (good luck) You can do dating type stuff, there is so many ideas, what’s the central idea, what makes it work?

It’s amateur, it’s got interesting and beautiful girls in it, and you really dont know what bits are real, whats acted, and it’s . . . like american apparel, it’s sexual and exploitative but kind of ironic and confrontational. The main thing is the attitude of the girls, the girls take it seriously, they make decisions, it’s more than just catdaddy.

But we need to bridge the gap. We need to have this picture of where we want to go, mainly so we can build the steps. In a lot of ways I can’t help but feel that it’s really about meeting as many candidates as possible and working out quickly who has the right attitude. Once I have 1 or 2 girls who are good, the whole thing could catch alight.

step 1: we’re meeting models and promo girls and getting the content we need for basic promotion, how will we motivate them to get the mateiral we need? Pay them a few times for the video. We need to underline that we are helping them with this content.

Slowly I will reveal my plan to build this brand and promote them as part of it, and the possibilities that exist – ad revenue, sponsorship, appearance fees as well as their own bookings.

step 2: the girls are getting to 1000 hits on their videos and getting their websites set up, with professional services presented, again I have to outline the fact that I am doing this work free for them because I want to make in investment, and my plan is for a kind of a pyramid scheme, really, where new models getting involved are working for free to do the videos and the blogs and the photoshoots they need to get their website done – or the can pay. Either way the money gets paid to the top girls, who can demonstrate what they are doing, and well basically feel it out for themselves, if they’re there and the arrangement is positive then the thing will move.

I just need to work to get it right, again it comes down to what I say to the girls to make them confident.

What happens when the first girl gets her website set up? She needs to already have a sense of what is happening, that the thing may take years to grow, but every girl that comes along is making it stronger.

step 3: once we have 5, we implement a tiered system, so it’s as I say, more impetus is on the new girls to establish themselves. They have to earn their wings – get their own website, and be doing regular uploads, because I can then only focus on the girls with the sites, who are expecting to work.

I will pay them something, but I have to have some ideas of what kind of promo videos would motivate people to book this work.

A video production, an appearance, promo girl work etc. I’d have to level with the girls and say that for a year to come it may be just about making our videos every week. My aim would be to do about 3 afternoons of 4 hours, 2-3 girls a piece, how much would that be? 3 hours? $400 for 3 sessions, you’re aiming to get 10 videos out of that, 10k hits, $30, but then that could be $30 p/week.

I think you’ve just got to try. I’ve got experience and I’ve got passion for what I’m doing.

I think I need to be honest and say to these girls that it’s all about giving it a shot. You can’t expect results within months, I think we really just have to be honest and if the girls don’t like it well too bad. I’ve got to tell them it’s about fun and experience and if in a year they’re making money then they are well on their way.

But I’ll tell the girls that they have to be working. They have to do a days work for $50 because that’s the only way we’ll get this happening. It’s not pretty, but that’s the work involved. But as I say, I can’t rely on video income, that’s foolish, if people are watching the videos, we have to make other services available. Have a newsletter and all that internet marketing stuff.

The videos at first will probably revolve around the girls effort to get work. We could build there characters this way through early interviews about what they will and will not do and why.

If I have to hustle for my girls I will, I’ll spend the money. 3 hours with 3-5 hot girls to come to your party or appearance, event I mean, workplaces, film it, and take photos. Double whammy. You sell the photos, the youtube vid, the dvd, and the girls for 3 hours to be charming and friendly, and pose for pictures, that has got to be worth $500, but we’ll make it $395. I think after a dozen, we can easily put it up to $600, and as soon as the demand kicks in $800.

But eventually to turn up with a dozen girls and charge $2000, putting $800 in my pocket, I’d be happy!

I haven’t even talked fairy stuff.

So anyway 3 main avenues.

- youtube
- appearances
- video production

and fairies
It all kind of feels like the same thing, so we need to be clear so that the girls can be confident in what I’m doing, so that’s why I keep writing here!

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I am still jamming a lot of fresh ideas about promo girls and models in auckland and how I can partner with aspiring talent to push this concept further.


I have a unique approach that perhaps isn’t perfect for everyone it’s a non traditional approach but it’s about having an instinct for business, picking up the trail and going in for the kill – so to speak.

In terms of my relationship with models, talent, promo girls – I’m more like a coach than an agent. I don’t get work for you, I help you with all the things you need to do to give yourself a chance at winning this, I don’t go out and win it for you. Believe me, you’d rather have me on your side, because I’m certainly not sexy enough to give any hot models competition!

I build websites and those websites advertise services. If you feel you can provide services doing the following then I can help you build a website that helps you offer these services:

- modelling
- promo girl (appearing at and promoting events etc.)
- video presenter
- glamour model

But wait, there’s more – this is not my main business, this is a fun and glamourous idea I thought to but my skills and experience to. I already have several promotions situations that are available, so not only am I helping you to get work, but I periodically have the opportunity to create work for you myself, but this tends to be the following:

- music videos
- youtube video presentations
- childrens entertainment

With each girl that comes to me interested in modelling or promo girl jobs, first it’s about getting some shots and doing a photoshoot but I also want the video of the model plugging herself, plugging the modelling agency, and video production and presentation, we may think of some other simple stuff.

The more content, the more videos you can come up with the more chance you’ve got of establishing yourself, so we need to be thinking about how we can get the most value out of 30 seconds, make 10 stupid impromptu videos and keep 1 to go up on youtube.

Then it’s more important to do the profile, understand what the model can do, their interests, etc.

Once I’ve got some photos and some video that’s okay, good enough to get established – which could be two shoots because we need some different outfits we need different vibes, if you’re willing to do underwear and swimwear we need that to happen sooner than later.

then I want to get to know you. Maybe that sounds a little invasive potentially but this is kind of the industry, if I can’t get in and find out what makes you tick, what drives you, what you’re about, what brings the best out of you, how are we going to make a brand for you that sells? This isn’t meant to happen in an instant but I want to see models and promo girls wanting to bring this out, the fierce, the character, personality, whatever.

So the next shoot you’re doing a video specifically tailored to the model, music video stuff, fairy stuff, and your broaching the subject of sex appeal.

How do you use sex appeal to make money? Well you start with a music video but then you do a series of videos meant to be titillating.

Start with dancing in underwear . . . wait think kate upton catdaddy, you want to get 50 million hits and make $100,000? Well there’s a good place to start. To start. You gotta start throwing some paint at the canvas and see what sticks – this is where it comes down to me finding out more about the models and promo girls and what they can do beyond the catdaddy.

By then we should have an idea, but it’s important to keep trying different things, pushing yourself, I’m here to motivate you. How are you going to get peoples attention? We need great content to launch your website with, a great intro video, great shots, and you need to be ready to be blogging or whatever it is that you’re going to do to keep getting yourself out there.

This is the stuff we need to have available to the people who want to pay to see you reperesent their product, or for you to build a brand that gets recognised traction that is what the business is built on.

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